
The Founder
Sophie Frizzell
Hi! I’m a New Zealand Designer with a passion for creating and capturing the beauty in the small beautiful moments of life.
I'm on a mission to tell a story through art and design to help people feel seen, smile and inspire them to spot the beauty in the small things - even on their hardest days.
As a certified ‘yapper’ - another way of saying - storyteller, my designs speak for themselves. Each design has a story with room for imagination and interpretation.
Every artwork starts with the right photo, taken, proportioned and produced by yours truely, Soph Zel x
MY JOURNEY AS A DESIGNER
Art has been a part of my life for as long as I can remember - whether it’s fashion, painting, architecture, or design. As a kid, pastels were my go-to, one of my first pieces being a fruit bowl! Creating has always been second nature to me - it’s what fills my head at night and usually makes it hard to sleep.
During my second year at university, I had to design a Pepeha poster. Since Stella, my chocolate Labrador is such a huge part of my life, I decided to incorporate her into a digital print—and that’s where my digital art journey began.
Then came the 2020 lockdown. With more time on my hands, I started creating pet portraits, turning people’s beloved companions into digital art. Each piece took me over six hours to complete, and while I had an overwhelming amount of interest, I quickly realized that charging just $30 per print wasn’t sustainable. I loved doing it, but I needed to find a way to make it work long-term.
Now, five years later, things are evolving. Behind the scenes, I’ve been working on creating more versatile, timeless prints—art that speaks to people.
I’m so excited for this next chapter and can’t wait to share more of my work and ideas with you all!

Soph Zel Designs
APEROL SWIM?



